It’s no secret that the dominant technology across the Life Sciences for Health Care Provider engagement is Veeva Systems. With regards to HCP engagement, the suite is comprised of Veeva CRM, a Salesforce.com based customer relationship platform, Veeva Vault for regulated content management, Veeva CLM to support interactive visual aids (iVAs / MVAs) and presentation delivery and the mobile applications Veeva Sunrise (iRep) and Medical CRM. Additional tools include Approved Email for regulated email delivery, CoBrowse for virtual conferencing and Engage to embed regulated content from Veeva CLM into web assets.
There are other solutions, such as IQVIA’s OCE and Kaizen for mobile presentation delivery, but overall the Veeva suite is the standard for delivering regulated content to Health Care Providers. This works for direct engagement, but it isn’t designed for the type of learning that Medical Scientists, Medical Science Liaisons (MSLs) and third party vendors are delivering. There are a few reasons for this:
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